Website terms of use

PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY BEFORE USING THIS SITE

1. These terms

1.1 What these terms cover. These terms tell you the rules for using our website , hereafter referred to as ‘our site’. They also set out the content standards that apply when you upload content to our site, link to our site, or interact with our site in any other way. By using our site, you confirm that you accept these terms of use and that you agree to comply with them.

1.2 Agreement to these terms. If you do not agree to these terms, you must not use our site. You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms of use and other applicable terms and conditions, and that they comply with them.

1.3 We may make changes to these terms. We amend these terms from time to time in line with current UK legislation. Every time you wish to use our site, please check these terms to ensure you understand the terms that apply at that time.

2. Information about us and how to contact us

2.1 Who we are. We are BetterGuts. is the trading name of Strain Supplements Ltd. Our website is www.betterguts.com which is operated by Strain Supplements Ltd, a company registered in England and Wales. Throughout this policy we refer to ‘we’ or ‘our’, which means Strain Supplements Ltd. Strain Supplements Ltd’s company registration number is 16459646 and the company’s registered offices are at Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, BH166FA. The registered VAT number for the company is 497 0641 61.

2.2 How to contact us. You can contact us by completing the ‘get in touch’ form on our site or writing to us at info@betterguts.com or by posting to Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, BH166FA.

3. Other terms

3.1 There are other terms that may apply to you. These terms of use refer to the following additional terms, which also apply to your use of our site:

(i) Our privacy policy, set out by Shopify.

3.2 Purchasing our products. If you purchase products from our site, our will apply to the sales, as will our Returns and Refunds policy, our Cancellations policy, and our Shipping policy.

4. Our site

4.1 We may make changes to our site. We may update and change our site from time to time to reflect changes to our products, our users' needs and our business priorities or legal obligations under UK law.

4.2 We may suspend or withdraw our site. Our site is made available free of charge. We do not guarantee that our site, or any content on it, will always be available or be uninterrupted. We may suspend or withdraw or restrict the availability of all or any part of our site for business and operational reasons. We will try to give you reasonable notice of any suspension or withdrawal.

4.3 This is a UK website. Our site is mainly directed to people residing in the United Kingdom and it is governed by the law of England and Wales. However, it is also accessible internationally, however we only ship our products domestically within the UK. We do not represent that content available on or through our site is appropriate for use or available internationally.

5. Your account

5.1 You must keep your account details safe. If you choose, or you are provided with, a password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party.

5.2 Right to disable. We have the right to disable any user password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these terms of use. If you know or suspect that anyone other than you knows your user password, you must promptly notify us by completing the form or writing to us at info@betterguts.com

6. Material on our site

6.1 Two different sections to the site. Please be aware that this site is categorised into two individual and distinct sections:

(i) the primary BetterGuts section; (ii) the Learn hub, and

These different sections of the site have different intended audiences and access restrictions. The primary BetterGuts section is intended for consumers to purchase our products and any sales are subject to the and all relevant policies as set out in 3.2

The Learn hub is intended for members of the public as a non-commercial, open educational resource. This section is intended for education only, citing various studies conducted by organisations in no way affiliated with BetterGuts or Strain Supplements Ltd, and should not be taken as a promise to treat, cure, or alleviate the symptoms of any disease with our products, nor should it be used to diagnose any medical issues/conditions. Always consult a medical professional before taking supplements, especially if taking them alongside existing medication or medical conditions.

Searches made in any of the two sections will return relevant results from both sections, and your departure from one section to another will be made obvious by the difference in appearance between the two sections. These Terms and Conditions apply to both sections and this site as a whole.

6.2 How you may use material on our site. We are the owner or the licensee of all intellectual property rights in our site, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

(i) You may print off one copy, and may download extracts, of any page(s) from our site for your personal use and you may draw the attention of others within your organisation to content posted on our site. (ii) You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text. (iii) Our status (and that of any identified contributors) as the authors of content on our site must always be acknowledged. Any copies made must include our copyright and trademark notices and this permission notice. (iv) Unless otherwise stated the copyright and trademark notices and other intellectual property right in all material on our site (including without limitation photographs and graphical images) are owned by us or our licensors. (v) No part of this website may be reproduced or stored in any other website or included in any public or private electronic retrieval system or service without our prior written permission. (vi) You can use infographics and images from our website on your own site provided you credit BetterGuts and link back to the corresponding page on our website. (vii) You must not use any content, other than images in the context mentioned in 6(vi) on our site for commercial purposes without obtaining a licence to do so from us or our licensors. (viii) If you print off, copy or download any part of our site in breach of these terms of use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

6.3 Do not rely on information on this site. The content on our site is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Although we make reasonable efforts to update the information on our site to make it as accurate as possible, we make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete or up to date.

7. Links to and from other websites

7.1 We are not responsible for websites we link to. Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them. We have no control over the contents of those sites or resources and we are not responsible for these websites, their content or availability.

7.2 Linking to our site. If you would like to link to this site, you may only do so subject to the following conditions:

(i) you may link to pages on our website (but not replicate them), provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it. (ii) you do not remove, distort or otherwise alter the size or appearance of the BetterGuts logo or associated artwork; (iii) our site must not be framed on any other site or any other browser or border environment, nor may you create a link to any part of our site other than the home page. (iv) you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists; (v) do not misrepresent your relationship with us nor present any other false information about us or our products or make false claims relating to us or our products; (vi) you do not otherwise use any BetterGuts or Strain Supplements Ltd trademarks displayed on this site or identified in clause 13.1 without our express written permission; (vii) you do not link from a website that is not owned by you; and (viii) your website does not contain content that is distasteful, offensive or controversial, infringes any intellectual property rights or other rights of any other person or otherwise does not comply with all applicable laws and regulations.

7.3 Compliance. The website in which you are linking must comply in all respects with the content standards set out in these Terms. If you wish to link to or make any use of content on our site other than that set out above, please contact us by completing the in touch form or writing to us at info@betterguts.com

7.4 Right to revoke. We reserve the right to withdraw linking permission without notice and to take any action we deem appropriate. You shall fully indemnify us for any loss or damage we or any of our group companies may suffer or incur as a result of your breach of clause 7.2.

8. Our responsibility for loss or damage suffered by you

8.1 Liability limitations. We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation. Different limitations and exclusions of liability will apply to liability arising as a result of the supply of any products to you, which will be set out in our .

8.2 If you are a consumer user. Please note that we only provide our site for domestic and private use. You agree not to use our site for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity. We will only use your personal information as set out in our .

9. User-generated content

9.1 Content Standards. These content standards apply to any and all material which you contribute to our site. This site may include information and materials written in the form of reviews (Contributions) written by visitors to our site and purchasers of our products. This clause must be complied with in spirit as well as to the letter. The standards apply to each part of any Contribution as well as to its whole. We will determine, in our discretion, whether a Contribution breaches this clause.

A Contribution must not: (i) Be defamatory of any person, bully, insult, intimidate or humiliate, be obscene, offensive, hateful or inflammatory. (ii) Be likely to deceive any person. (iii) Breach any legal duty owed to a third party, such as a contractual duty or a duty of confidence. (iv) Impersonate any person, or misrepresent your identity or affiliation with any person. (v) Contain any advertising or promote any services or web links to other sites.

9.2 Posting contributions. In providing or posting any Contribution to this site, you must ensure that your Contribution:

(i) is accurate (where it states facts); (ii) is genuinely held (where it states opinions); (iii) is not likely to deceive any person; (iv) does not impersonate any person, or misrepresent your affiliation with any person; (v) does not reference use of our supplements for treating or diagnosing any medical conditions; (vi) complies with the content standards in clause 9.1; and (vii) complies with the law applicable in England and Wales and in any country from which it is posted.

9.3 Warranty. You warrant that any Contribution complies with clause upon making that contribution.

9.4 You will be liable to us and indemnify us for any breach of that warranty. This means you will be responsible for any loss or damage we suffer as a result of your breach of warranty.

9.5 Contribution moderation. Contributions will be checked by us to ensure compliance with our regulators. The views expressed are those held by the author and do not necessarily represent our views or values.

9.6 Disclosure and removal. We have the right to disclose your identity to any third party who is claiming that any Contribution posted to our site constitutes a violation of their intellectual property rights, or of their right to privacy. We have the right to remove any Contribution you make on our site if, in our opinion, your Contribution does not comply with the content standards set out in clause 9.1.

9.7 How to complain about content. If you wish to complain about a Contribution, please contact us by completing the in touch form or writing to us at info@betterguts.com

9.8 Rights you are giving us to Contributions. Other than personally identifiable information, which is covered under the Privacy Policy, when you post or provide a Contribution, you grant us the following rights to use that content:

(i) any material you provide, including the content of any reviews, will be considered non-confidential and non-proprietary; (ii) we and our nominees will be free to copy, disclose, distribute and use such material for any and all commercial or non-commercial purposes. Without limiting our rights under these terms, we are under no obligation to publish any Contribution you post to this site and we may edit any material you provide in order to comply with our legal and regulatory obligations (this may include editing content in order to ensure that no medical advice nor reference to medical conditions, which could be construed as medical claims, are hosted on the site).

9.9 Distribution of user-generated material. Other than personally identifiable information, which is covered under the , any material you transmit or post to our site, including the content of any reviews, will be considered non-confidential and non-proprietary. We and our nominees will be free to copy, disclose, distribute, incorporate and otherwise use such material and all data, images, sounds, text and other things embodied therein for any and all commercial or non-commercial purposes.

9.10 Editing user-generated material. Without limiting our rights under these terms, we are under no obligation to publish any material you transmit or post to our site and we may edit any material you transmit or post to our site in order to comply with our legal obligations (this may include removing content in order to ensure that no medical advice nor reference to medical conditions - which could be construed as medical claims - are hosted on the website).

10. Ensuring site security

10.1 Security. We make all reasonable efforts to maintain our site but we do not guarantee that our site will be completely secure. You are responsible for configuring your information technology, computer programmes and platform to access our site. You should use your own virus protection software.

10.2 Do not misuse our site. You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.

11. Breach of this policy

When we consider that a breach of these Terms has occurred, we may take such action as we deem appropriate and may result in our taking all or any of the following actions:

(i) Immediate, temporary or permanent withdrawal of your right to use our site or any Contribution made. (ii) Legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach.

12. Further legal action

12.1 Disclosure. Disclosure of such information to law enforcement authorities as we reasonably feel is necessary or as required by law will be exercised. We exclude our liability for all action we may take in response to breaches of this acceptable use policy. The actions we may take are not limited to those described above, and we may take any other action we reasonably deem appropriate.

13. Other important terms

13.1 Our trademarks are registered. The trademark registered under number UK00004274336 with the Intellectual Property Office, BetterGuts (figurative), is the registered property of Strain Supplements Ltd. It may not be used, reproduced or copied without our express written approval.

The trademarks BB-12™ and LGG™, and associated logos, are the registered trademarks of Chr Hansen Uk Ltd and the Novoensis group. You are not permitted to use them or reproduce them in any capacity without the written consent of Novoensis group or Chr Hansen UK Ltd.

13.2 If a court finds part of this contract illegal, the rest will continue in force. Each of the paragraphs of these terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect.

13.3 Governing Law. This agreement and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it or its subject matter or formation shall be governed by and construed in accordance with the law of England and Wales.

14. Promotions

14.1 You may receive offers and promotional codes through our marketing communications. Promotions cannot be combined with any other offers, discounts, or cashback, and are not valid on subscriptions unless otherwise stated. Offers apply to online purchases made through www.betterguts.com. You may be required to enter a promotional code issued through marketing communication at the checkout in order for the promotion to apply. Discounts do not apply to postage and packaging. Offers are available to authorised users only. The offers are subject to availability and must not be shared in the public domain. We reserve the right to withdraw or amend any offer at any time without notice.

14.2 20% off for members of the mailing list when you enter your unique promotional code at the checkout. This code will be sent to you via email upon successful subscription to the BetterGuts mailing list at www.betterguts.com. This promotion cannot be combined with any other offers, discounts, or cashback, and is not valid on subscriptions. Offer applies to online purchases made through www.betterguts.com. Discount does not apply to postage and packaging. Offer is available to authorised users only. Offer applies to total balance of first order only, where first order is the first ever order of any individual customer. Offer is limited to an order of no more than two units of product. The offer is subject to availability and must not be shared in the public domain. We reserve the right to withdraw or amend this offer at any time without notice.

15. Complement The Natural Gut Bacteria/Gut Balance/Gut Resilience

15.1 Our live cultures are designed to complement the natural gut bacteria

Our comprehensive range of live culture bacterial products contain some of the world’s most highly researched strains of bacteria, featured in a large number of clinical trials.

Scientific research shows that the strains we use encourage and/or protect the naturally resident gut flora, therefore complementing the natural gut bacteria. Trials include but are not limited to:

1. Guandalini, S., Pensabene, L., Zikri, M.A., et al. (2000) Lactobacillus GG administered in oral rehydration solution to children with acute diarrhea: a multicenter European trial. Journal of Pediatric Gastroenterology and Nutrition, 30(1), 54–60.
2. Szajewska, H. & Kolodziej, M. (2015) Systematic review with meta-analysis: Lactobacillus rhamnosus GG in the prevention of antibiotic-associated diarrhoea in children and adults. Alimentary Pharmacology & Therapeutics, 42(10), 1149–1157.
3. Vanderhoof, J.A., Whitney, D.B., Antonson, D.L., et al. (1999) Lactobacillus GG in the prevention of antibiotic-associated diarrhoea in children. Journal of Pediatrics, 135(5), 564–568.
4. Arvola, T., Laiho, K., Torkkeli, S., et al. (1999) Prophylactic Lactobacillus GG reduces antibiotic-associated diarrhoea in children with respiratory infections: a randomized study. Pediatrics, 104(5), e64.
5. Szajewska, H., Skórka, A. & Dylag, M. (2001) Meta-analysis: Lactobacillus rhamnosus GG for treating acute gastroenteritis in children. Journal of Pediatric Gastroenterology and Nutrition, 33(1), 38–43.
6. Rautanen, T., Isolauri, E. & Salo, E. (1998) Lactobacillus casei strain GG in the treatment of acute rotavirus diarrhoea in children. Scandinavian Journal of Infectious Diseases, 30(5), 489–493.
7. Huang, J.S., Bousvaros, A., Lee, J.W., et al. (2002) Efficacy of probiotic Lactobacillus GG in treatment of acute watery diarrhoea: a meta-analysis. Journal of Pediatrics, 140(4), 528–532.
8. Kumpu, M., Kekkonen, R.A., Korpela, R., et al. (2012) Effect of Lactobacillus rhamnosus GG on respiratory tract infections in children: a randomized trial. European Journal of Clinical Nutrition, 66(9), 1021–1026.
9. Hojsak, I., Abdović, S., Szajewska, H., et al. (2010) Lactobacillus GG in the prevention of nosocomial gastrointestinal and respiratory tract infections. Clinical Nutrition, 29(4), 483–488.
10. Kumpu, M., Kekkonen, R.A., Järvenpää, S., et al. (2013) Lactobacillus rhamnosus GG modulates immune responses in healthy adults: a randomized, placebo-controlled trial.* British Journal of Nutrition, 110(5), 858–866.
11. Marteau, P., de Vrese, M., Cellier, C.J. & Schrezenmeir, J. (2001). Effects of Bifidobacterium animalis subsp. lactis BB-12® on the intestinal microbiota and bowel function in healthy adults: a randomized, double-blind, placebo-controlled study. European Journal of Clinical Nutrition, 55(9), 671–676.
12. Waller, P.A., Gopal, P.K., Leyer, G.J., Ouwehand, A.C., Reifer, C., Stewart, M.E. & Miller, L.E. (2011). Dose-response effect of Bifidobacterium lactis HN019 and BB-12® on whole gut transit time and functional gastrointestinal symptoms in adults. Scandinavian Journal of Gastroenterology, 46(9), 1057–1064.
13. Magro, D.O., de Oliveira, L.M., Bernasconi, I., Ruela, M., Credidio, L., Barcelos, I.K., Taddei, C.R. & de Souza, H.S. (2014). Effect of Bifidobacterium animalis subsp. lactis BB-12® on bowel function and symptoms in individuals with constipation: a randomized double-blind placebo-controlled study. International Journal of Clinical Practice, 68(8), 981–989.
14. Favretto, D.C., Pontes, J., Neves, R.C., Furlan, S.A. & Almeida, L. (2013). Effect of Bifidobacterium lactis BB-12® on functional constipation in adults: a randomized controlled trial. International Journal of Food Sciences and Nutrition, 64(5), 559–565.
15. Chatterjee, M., et al. (2013). Bifidobacterium animalis subsp. lactis BB-12® in preventing antibiotic-associated diarrhoea: a randomized, double-blind, placebo-controlled study in adults. Nutrition Journal, 12, 58.
16. de Vrese, M., et al. (2011). Probiotic fermented milk containing Bifidobacterium animalis subsp. lactis BB-12® and Lactobacillus acidophilus LA-5® reduces antibiotic-associated diarrhoea: a double-blind randomized study. Journal of Dairy Research, 78(4), 472–479.
17. Ouwehand, A.C., DongLian, C., Weijian, X., Stewart, M.E. & Miller, L.E. (2014). Bifidobacterium lactis BB-12® supplementation improves gastrointestinal well-being and reduces the incidence of antibiotic-associated diarrhoea in healthy adults: a meta-analysis of controlled trials. British Journal of Nutrition, 111(6), 1131–1141.
18. Ritchie, M.L. & Romanuk, T.N. (2012). A meta-analysis of probiotic efficacy for gastrointestinal diseases. PLoS ONE, 7(4), e34938.
19. Jensen, G.S., Gill, H.S., Ramasamy, K., Schubert, R., Holsinger, V.H. & Ouwehand, A.C. (2010). Antibody response to influenza vaccination is enhanced by supplementation with Bifidobacterium animalis subsp. lactis BB-12® in healthy adults. British Journal of Nutrition, 103(1), 175–185.
20. Taipale, T., Pienihäkkinen, K., Isolauri, E., Jokela, J., Söderling, E. & Salminen, S. (2016). Bifidobacterium animalis subsp. lactis BB-12® supplementation reduces respiratory infections in infants: a randomized, double-blind, placebo-controlled trial. Pediatric Research, 79(1-1), 3–9.

17. Gold Standard Science Since 2025

17.1 Since the company was founded in 2025 Since it’s founding BetterGuts has set out on a mission to provide some of the most highly studied strains available in a high strength format. We’re proud to say that we adhere to high quality standards, including CFU guarantee at expiry and proper strain labelling for traceability. What’s more, our strains are tested in the lab and in human randomised controlled trials and have been shown to survive to reach the gut (or vagina) alive. This testing has been conducted by institutions and organisations independent of BetterGuts or Strain Supplements Ltd over the course of decades.

18. Most researched live cultures in the world.

18.1 Comparing the number of clinical trials supporting each of the 10 most known strains of bacteria studied in the context of human health worldwide our strains can be shown to feature in hundreds of clinical trials, many of the double blind placebo control.