{"title":"Our Purpose Driven Products","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 18.0pt; font-family: 'Matter-TRIAL Light',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eThe world of gut-focused supplements can feel crowded, confusing, and unclear. One label might list ten different bacterial names you’ve never heard of. Another promises the world, but doesn’t explain what’s actually in the capsule, why it was chosen, or what evidence sits behind it. And when you’re simply trying to find something you can trust and stick with, that noise can make the whole thing feel overwhelming.\u003c\/span\u003e\u003cspan style=\"font-family: 'Matter-TRIAL Light',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"center\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; text-align: center; line-height: normal; mso-outline-level: 2;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 18.0pt; font-family: 'Cambria',serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Cambria; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"center\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; text-align: center; line-height: normal; mso-outline-level: 1;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 22.0pt; font-family: 'Reigo SemBd'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 18.0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eBetterGuts cuts through the noise to make things clearer.\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 18.0pt; font-family: 'Cambria',serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Cambria; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: 'Matter-TRIAL Light',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 18.0pt; font-family: 'Matter-TRIAL Light',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eWe manufacture high-strength live culture supplements built around single, clearly identified strains, not blends. Each product is designed to be easy to understand at a glance: one strain, a clear CFU count, and a formula built with care. Our approach is deliberately focused: choose strains with deep human research, pair them with supportive plant-based prebiotic fibres, and deliver them in delayed-release capsules designed to protect them through the stomach and into the gut.\u003c\/span\u003e\u003cspan style=\"font-family: 'Matter-TRIAL Light',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 18.0pt; font-family: 'Matter-TRIAL Light',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eLet us introduce our two flagship strains of bacteria, LGG and BB12, two of the most heavily researched microbes in the world. Learn more by looking at the product pages or check out our Learn section for the science itself!\u003c\/span\u003e\u003cspan style=\"font-family: 'Matter-TRIAL Light',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 18.0pt; font-family: 'Cambria',serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Cambria; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-family: 'Cambria',serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Cambria; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-family: 'Matter-TRIAL Thin',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Matter-TRIAL',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e","products":[{"product_id":"l-rhamnosus-gg","title":"Better Guts LGG Everyday","description":"\u003ch3\u003e4 Decades of clinical research. 300 Human clinical trials. The most clinically proven bacteria in the world. \u003c\/h3\u003e\n\u003cp\u003eMeet our LGG live culture supplement, each serving packed with 12 Billion CFU of Lactobacillus Rhamnosus GG, the most researched probiotic bacteria in the world.\u003c\/p\u003e\n\u003cp\u003eWith clinical research in Digestive disorders, Immune function, Gut-Brain function, SIBO, Bloating, Cramping, and Digestive disorders in early life for infants and children, this bacteria has more clinical proof behind it than any other in use today. \u003c\/p\u003e\n\u003cp\u003eWe bring you this powerful bacteria the BetterGuts way, alongside prebiotic fibres of FOS (fructooligosaccharides) and XOS (xylooligosaccharides), to support it once it gets to your gut and encourage long term growth. These fibres have been shown in studies to help support your existing gut microbiome, as well as supporting the good bacteria we're sending in, making for a well rounded supportive formula.\u003c\/p\u003e\n\u003cp\u003ePackaged in an HPMC delayed release capsule to help it get past the stomach acid for precision delivery right where you want it, your gut.\u003c\/p\u003e\n\u003cp\u003eOur supplements are packaged in specially designed bottles that keep moisture low, ensuring that your supplements get the full shelf life, and the bacteria are at their best when they get to your gut.\u003c\/p\u003e\n\u003cp\u003eNo Flavourings. No Preservatives. No colourings. No unnecessary artificial additives. Just a clean formula with well studied good bacteria for a powerful supplement you can trust.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBecause details matter, every BetterGuts capsule is:\u003c\/p\u003e\n\u003cp\u003eVegan Friendly\u003c\/p\u003e\n\u003cp\u003eGluten free\u003c\/p\u003e\n\u003cp\u003eGMO free\u003c\/p\u003e\n\u003cp\u003eGelatin free\u003c\/p\u003e\n\u003cp\u003eMade in the UK using bacteria grown in the EU\u003c\/p\u003e\n\u003cp\u003eNo Refrigeration Required\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eQuestions? Just ask us in the chat and we'll be happy to help.\u003c\/p\u003e","brand":"BetterGuts","offers":[{"title":"Default Title","offer_id":55774829248885,"sku":"LGG01","price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/6353\/1381\/files\/BetterGuts-20.webp?v=1774946957"},{"product_id":"b-animalis-bb-12","title":"Better Guts BB12 Everyday","description":"\u003ch3\u003e\u003cstrong\u003eThe most clinically researched Bifidobacterium in the world. \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eMeet our BB-12® Live Culture supplement, using Bifidobacterium BB12, the most studied Bifidobacterium in the world! With clinical research in Digestive comfort, Immune function, Allergies, SIBO and Antibiotics, this microbe has decades of clinical research to back it up. \u003c\/p\u003e\n\u003cp\u003ePaired with FOS (fructooligosaccharides) and XOS (Xylooligosaccharides) prebiotic fibres to support it once it reaches your gut for long term support. These fibres have also been shown in studies to support your existing microbiome as well, keeping your gut in tune, and your beneficial bacteria happy. \u003c\/p\u003e\n\u003cp\u003eFinally it's all packaged in an HPMC capsule using delayed release technology. This helps it survive the stomach acid and get delivered with precision right where we want it, in your gut. \u003c\/p\u003e\n\u003cp\u003eWe package all our BetterGuts supplements in specially designed bottles that keep moisture out. This ensures that the bacteria survive the full shelf life, so you know that when they're delivered to your gut, they're at their best. \u003c\/p\u003e\n\u003cp\u003eNo Flavourings. No Colourings. No Preservatives or other artificial additives. Just a clean formula, with clinically tested friendly bacteria, for real support you can trust. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eBecause details matter, every BetterGuts capsule is:\u003c\/p\u003e\n\u003cp\u003eVegan Friendly\u003c\/p\u003e\n\u003cp\u003eGMO Free\u003c\/p\u003e\n\u003cp\u003eGelatin Free\u003c\/p\u003e\n\u003cp\u003eGluten Free\u003c\/p\u003e\n\u003cp\u003eMade in the UK using bacteria grown in the EU\u003c\/p\u003e\n\u003cp\u003eNo Refrigeration Required\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eQuestions? We'd love to hear from you, just ask us in the chat. \u003c\/p\u003e","brand":"BetterGuts","offers":[{"title":"Default Title","offer_id":55774910939509,"sku":"BB12","price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/6353\/1381\/files\/BetterGuts-65.webp?v=1774947576"},{"product_id":"super-gut-bundle","title":"The Gut Health Bundle - Clinicaly Proven Bacteria for Complete Everyday Gut Support","description":"\u003ch3\u003e\u003cstrong\u003e2 Clinically Proven Strains, 120 High Strength Capsules\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eSay hello to the most powerful duo in live bacteria. LGG and BB12 are both microbes with decades of clinical evidence behind them, together featuring over 500 human trials, a benchmark in gold standard science! Each of our products come in a high strength concentration of 12BN CFU per serving, so you know that you're getting the real deal, an effective dose of each bacteria for results you can feel. \u003c\/p\u003e\n\u003cp\u003eGet both together for a 20% lower price than buying each individually!\u003c\/p\u003e\n\u003cp\u003ePaired with FOS (fructooligosaccharides) and XOS (Xylooligosaccharides) prebiotic fibres to support them once they reach your gut for long term support. These fibres have also been shown in studies to support your existing microbiome as well, keeping your gut in tune, and your beneficial bacteria happy. \u003c\/p\u003e\n\u003cp\u003eFinally it's all packaged in an HPMC capsule using delayed release technology. This helps it survive the stomach acid and get delivered with precision right where we want it, straight to your gut. \u003c\/p\u003e\n\u003cp\u003eWe package all our BetterGuts supplements in specially designed bottles that keep moisture out. This ensures that the bacteria survive the full shelf life, so you know that when they're delivered to your gut, they're at their best. \u003c\/p\u003e\n\u003cp\u003eNo Flavourings. No Colourings. No Preservatives or other artificial additives. Just a clean formula, with clinically tested friendly bacteria, for real support you can trust. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eBecause details matter, every BetterGuts capsule is:\u003c\/p\u003e\n\u003cp\u003eVegan Friendly\u003c\/p\u003e\n\u003cp\u003eGMO Free\u003c\/p\u003e\n\u003cp\u003eGelatin Free\u003c\/p\u003e\n\u003cp\u003eGluten Free\u003c\/p\u003e\n\u003cp\u003eMade in the UK using bacteria grown in the EU\u003c\/p\u003e\n\u003cp\u003eNo Refrigeration Required\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eQuestions? We'd love to hear from you, just ask us in the chat.\u003c\/p\u003e","brand":"BetterGuts","offers":[{"title":"Default Title","offer_id":57075018563957,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/6353\/1381\/files\/BetterGuts-58-1_eaff8def-e248-412e-b3e3-6f2ab8a96f79.webp?v=1776331179"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/6353\/1381\/collections\/BetterGuts-107-1.webp?v=1780997510","url":"https:\/\/betterguts.com\/collections\/purpose-driven-products.oembed","provider":"BetterGuts","version":"1.0","type":"link"}